by Michael L. Sheffield More and more traditional marketing companies offering consumer products are turning to Direct Marketing concepts such as mail order, direct mail, infomercials, telemarketing and even e-commerce on the Internet in an attempt to maintain brand name loyalty or recapture the minds and dollars of their established customer base. But, no other […]

by Michael L. Sheffield Find the Right Fit Question: I am looking at a part time opportunity in sales, but I am confused by the many different types of business opportunities that seem to be available. What is the difference between Direct Sales, Party Plan selling and Multi-Level Marketing? How do I determine which approach […]