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The Cross Sponsoring Dilemma

by Michael L. Sheffield Although our firm focuses on consulting and coaching support for Network Marketing executives, I, as an MLM company startup resource, regularly receive questions at our website from distributors seeking advice. The following question was posed to me recently, and I thought the DSJ readers might benefit from my advice to this […]

Direct Sales and MLM Strategies Elect A Prime Minister

by Michael L. Sheffield As direct selling professionals we sometimes view our channel of marketing as mainstream. Corporate executives can easily fall into the trap of believing the hype of their own marketing departments. We live in a biosphere where we see every consumer product and service as a potential candidate for MLM distribution. In […]

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