by Michael L. Sheffield Direct Sales and Multi-Level Marketing (MLM) Companies are strongly product dependent. In fact, product is king and customers and distributors expect the best. This is why wise MLM corporate leaders make sure their products deliver what their promotional materials promise and do it at a fair price. It is just common […]

by Michael L. Sheffield Every Direct Selling Company that has reached the pinnacle of success in today’s competitive market began its business by offering unique products or services that served a recognized need.  But quality product alone didn’t sustain a multi million dollar growth pattern.  By necessity the company provided a solid marketing concepts and […]

by Michael L. Sheffield   The Real Definition of Copycat Marketing They say imitation is the highest form of flattery. Well, that may be true but it can get you into a heap of legal trouble if it is plagiarism. And it is downright dishonest. However, when it comes to MLM product development, marketing ideas […]