As a member of a Direct Selling or Multi-Level Marketing (MLM) Company, I’m sure you believe in the products or services offered. You most likely use them in your own home and have recommended them to your friends and relatives who may have purchased them for their own use. In fact, you may have even […]

by Michael L. Sheffield What do a bull and a bicycle have in common? If you’re Pablo Picasso, plenty. One day the legendary artist was taking a walk, enjoying the day, when he noticed an abandoned old rusty bicycle leaning against a fence. Studying the bicycle, Picasso observed how the handlebars resembled the horns of […]

by Michael L. Sheffield As direct selling professionals we sometimes view our channel of marketing as mainstream. Corporate executives can easily fall into the trap of believing the hype of their own marketing departments. We live in a biosphere where we see every consumer product and service as a potential candidate for MLM distribution. In […]